I think the word “sales” has a bad rap. Movies, stereotypes, and generalizations have tarnished its name.
In the old way, here’s how I think it went:
I have a thing I want to sell you to make money
My family depends on me making money
You are a walking bag of money
I pretend to care about what you want
I manipulate with partial truths and some dishonesty
My goal is to serve myself and my bottom line
You buy the thing
You have regrets
I don’t offer much followup
We pass each other on the street in a year and I look the other way
In the new way, I think it should go something like this:
I connect with you on a very authentic human level
We get to know each others’ businesses a bit
I tell you briefly about the thing I sell
I … Read more …