Who is Lucas?


I really want to change the world. I love to teach, and I love helping people. I think if we all do that, the world will be a better place.

But that’s what everyone says. Boooooring.

I want to take it one step further. I want to apply that vision in the business world. I want to help people use great technology to be more successful, more creative, happier, and less stressed out – on a large scale.

I would like to see people be more patient and compassionate with each other and their technology, be more curious in everything they do. Like young children – before we get smacked around a bunch by reality.

I’ve spent the last eleven years of my life traveling Vancouver, studying how people relate with each other and how they relate with their technology. I’ve seen a few trends so far.

  • I worked in sales for 3 years, selling Mac computers back when Apple was barely surviving.
  • I spent 5 years traveling Vancouver by bus, motorcycle, foot, and cab, doing freelance Mac consulting for home and office.
  • I worked in a call center for those same 5 years, offering phone support (and crisis counseling – lol) for web hosting and domain registration customers.
  • I’ve been a CEO for 3 years, leading an incredible team of Mac-fixing and people-teaching champions. Fixing the world, one Mac at a time.

I feel very privileged to have worked with and been supported by such incredibly talented friends, family, and technicians. Everyone I’ve worked with or overlapped with has inspired, challenged, and helped me in some way.

Being the “trusted advisor” has always been very important to me. I love to be the hero in any given moment, where my advice and my experience save the day – whatever that is for the person who is asking.

Earning someone’s trust is not hard. Maintaining it? Building it? There’s the challenge. Especially in the face of crisis, technical problems, personal failures, and general adversity.

When people turn to me for advice, in any given moment, I feel like it’s my duty as the trusted advisor to give the most accurate possible information, to the very best of my ability.

Stan Lee once wrote “with great power comes great responsibility” – and I think anyone who is in a somewhat influential position and who possesses a certain specialized knowledge set should feel this way.

This blog is about how I view the world, my outlook on technology, how I view customer service, and how I want people to relate with each other and their technology.

This is a blog dedicated to building and strengthening relationships between people and their technology.

I think Information Technology is a thing of the past. I want to call it Relationship Building, or Human Technology. That’s what it’s all about.

I’m going to call it “people+technology”, I think.

Computers on their own are pretty dull. People, and their ideas, bring them to life.

And a great Mac setup helps those ideas spring to sparkling, super-charged, world-changing life.

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